Sunday, June 26, 2016

Awards

If this is the best the industry has to offer, why are these ads are so unfamiliar?  It might be consumers desire to avoid it.  A shrinking tide, sinks all ships.

Sunday, June 5, 2016

No McRespect For Marketing

McDonald's current request for marketing proposals has a clear message; marketing is an expense rather than an investment.  How else can you explain a business partner working at cost? (see: no value added).  

Their unusual request is quite telling of how McDonald's has landed in it's current situation.  As customers gravitate to something more remarkable, McDonald's is defending the their status quo of average grub for average people.  Right now, McDonald's needs its team to do their best work. However, they should realize that they will never get the work they deserve by being an unreasonable, one-sided "partner."  

Wednesday, June 1, 2016

Why The Best Ideas Are Simple...

Considering our 8 second attention spans, marketers cannot expect viewers to get through the entire ad, let alone to connect all the dots.  

Simply keep it straightforward stupid.