Wednesday, July 20, 2016

Confessions of a Republican

Hillary Clinton campaign brushes off 1964's highly appropriate Confessions of a Republican, a sharp and urgent Lyndon B. Johnson campaign ad, remixing it for 2016 voters.  Although the original spot is more convincing and displays a greater sense of urgency, I believe the non-endorser strategy will be an piercing one for Clinton.  It's the equivalent your competitor turning your employees against your brand.    

Thursday, July 7, 2016

Find the People

Find the people that will find it interesting (appealing, useful, fashionable... insert adjective of choice) instead of finding a way to make it so. The latter is just a waste of everyone's time.

Take Care

A recipe for a reputation: take care of the customer and they will take care of you.