Wednesday, April 13, 2016
Nike Honors Their Polarizing Poster Boy
True to the career of Kobe Bryant, Nike's celebratory send off is notable because honors the love/hate relationship that sports fans had with their Los Angeles Laker spokesman. Rarely does a brand unleash a dose of honesty on consumers as Nike does for Kobe's retirement, which is a real departure from its work with their more famous pitchman.
Secondarily, Nike's tribute is equally as good at showing off a lot of cool Nike gear on its most influential athletes.
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