Monday, June 29, 2015

When Brands Are Guided By Principle

As the Confederate flag debate swept across the country last week, several brands began looking in the mirror and not exactly liking what they saw.  Walmart, Amazon, eBay, Sears/Kmart and Etsy discontinued all sales (and being a channel for sales) of the lasting symbol of slavery and secession.

It's truly disheartening what was required for these brands to find their respective moral compasses. 

After cashing in on symbols of injustice for decades, their new found stance on the sale of Confederate memorabilia is nothing more than window dressing and convenient timing.  

As always, thank you for reading and for sharing.

Sunday, June 28, 2015

Every Detail Counts

If you're going to sell customers on the idea that your resort has every detail covered, it would be wise to proof read the descriptions posted online.  A four figure per night price tag isn't the only basis point customers are looking at.

Friday, June 5, 2015

They Must Be Joking

Why does the FBI have a tab on the website for "Fun & Games"?  Real brand focus is rare.