This cold shoulder I received left enough of an impression that I'll will never choose a Comey & Shepherd agent to represent me for any future real estate deal I make. Even though such an exchange or lack there of has more to do with common courtesy than it does shrewd marketing, it ultimately led to an impact on their business.
Real estate agents aren't (generally) bad people. However, I believe they aren't (generally) great marketers either (in fairness, the job combines several different necessary skill sets).
A week ago, I received an email from an agent I've been working with on the purchase a new home. It reads: "Dear Alex, Now's the time to be swift. I can get you on track to sell your home quickly and efficiently"
Sadly, a halfhearted attempt by marketers at personalization is really worse than no attempt it at all. When personalization flops, it signals to the customer the opposite of the intended message - how unimportant they are.
abbreviations and incomplete sentences that are used in print publications to the online medium demonstrates a lack of concern/awareness for the happy details.
Sweet Home! Well cared for! 1st Fl Master Suite! Open LR/DR. Gas FP! Side Porch. Hdwd Flrs! Large Equipt Galley Kit/Wood Cabnts. Spacious 2nd Flr Bdrms, WIC/Study! Large LL Rec Room! New Ovrsized Garage! Replcmnt Winds, Glass Block! roof'14As always, thank you for reading and for sharing.