Monday, February 23, 2015

Privacy Rumblings Part Two

Last week I shared some thoughts about privacy after the Anthem breach.  The next day I received the privacy notice from one of my banks.  These noticed often end up in the trash can unread; however consumers should take notice of exactly what they are "agreeing" too.

This includes: collecting and sharing information such as your social security number, income, account balances, transaction and payment history.  Furthermore, simply by doing business with these companies, consumers are granted zero say about the information the company can share both inside and outside of the organization. Even worse, they include a sneaky opt-out clauses like the one above, which reads "if you are a new customer, we can begin sharing your information 30 days from the date we sent this notice.  When you are no longer a customer, we continue to share your information as described in this notice."

Although these notices may look like nothing, they're designed to self-authorize businesses to help themselves to sell your information without explicit warning or consent.

As always, I'd love to hear your thoughts on this topic and any other interesting marketing-related musings.

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