Wednesday, February 11, 2015

Advertising Worth Sharing In The Sports Illustrated Swimsuit Issue

This upcoming Sports Illustrated Swimsuit Issue will feature a couple of advertisements that are just as easy on the eyes as its bikini-clad content.

The buzz worthy DirecTV campaign featuring Rob Lowe is remixed with Sports Illustrated models Hannah Davis, Chrissy Teigen and Nina Agdal and Snicker's "You're Not You When You're Hungry" takes over the back cover with a "super irritated Hannah Davis" as Medusa.  

Both efforts are great examples of how to weave a commercial message into content in a manner that's interesting and relevant to the topic.  Each ad truly enhances the content rather than distracting from it. And as a result, they made something worth sharing.

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