Wednesday, February 11, 2015
Advertising Worth Sharing In The Sports Illustrated Swimsuit Issue
The buzz worthy DirecTV campaign featuring Rob Lowe is remixed with Sports Illustrated models Hannah Davis, Chrissy Teigen and Nina Agdal and Snicker's "You're Not You When You're Hungry" takes over the back cover with a "super irritated Hannah Davis" as Medusa.
Both efforts are great examples of how to weave a commercial message into content in a manner that's interesting and relevant to the topic. Each ad truly enhances the content rather than distracting from it. And as a result, they made something worth sharing.