Sunday, October 26, 2014

Love for Southwest's "Wedding Season" Commercial


I love this commercial for Southwest Airlines.  The low fares message is right on strategy and the ad gets high-marks tactically as well.  Their message is conveyed in an interesting way without using erroneous storylines, jokes or useless noise.

The only question I have is the timing of it.  Although the "wedding season gets expensive" pitch is a fantastic one which really resonates (especially with us twenty and thirty-somethings), I wonder if it might be more relevant in February or March?  I debated this for a second, but within minutes, was looking up flights on their website for a wedding I'll be attending next April.  The ad motivated action.  But as I suspected, there is a limit to that action as customers cannot quite book dates for the next wedding season yet.

Otherwise, this ad is flawless.   

As always, I'd love to hear your thoughts on this topic and any other interesting marketing-related musings.

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