Thursday, September 18, 2014

Verizon Does What Apple Used To

On the heels of the Apple's announcement that they're are replicating Samsung with larger phones and gadgety watches, Verizon quietly announced a development they're working on that's so good that it would make Steve Jobs jealous - an internet-based broadcast content service (television) with al la carte programing

According to Verizon CEO Lowell McAdam, “no one wants to have 300 channels on your wireless. Everyone understands it will go to a la carte. The question is what does that transition look like."

It's baffling how Apple seems to have missed this considering one of it's greatest achievements was unbundling music on its iTunes platform.  Similarly, offering consumers the option to only pay for the channels they watch is the exactly the brand of common sense, consumer-oriented innovation that was uniquely Apple's territory under Job's leadership.

Today, they're way off of that trajectory.  While Apple is busy figiting with line extensions and "wearable tech" gadgets that are more of the same, it appears that Verizon might be knocking on the door of the next great consumer tech-revolution.

As always, I'd love to hear your thoughts on this topic and any other interesting marketing-related musings.

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