Monday, September 1, 2014
The first was Discover Card. They mailed me a $5 gift card to Starbucks just because I'm a card holder. So for only $5 plus a few cents postage, I feel appreciated and I have a story to tell my family and friends.
A company called Austin Beerworks has a lot of people talking this week too. They did so by doing something a little outrageous that no brewer has ever done and started selling a 99-pack of beer. They call this beer Peacemaker Anytime Ale and the package is over 7 feet long, weighs over 82 pounds and retails for a (relatively) reasonable $99. Simply by doing something a out of the norm, making a really really big case of beer, Austin Beerworks earned a ton of publicity and now people everywhere are learning about them.
As always, I'd love to hear your thoughts on this topic and any other interesting marketing-related musings.