Monday, September 1, 2014

Conversation Starters

When a company does something unexpected, expect people will talk about it.  This week I came across a couple companies that are doing this.

The first was Discover Card.  They mailed me a $5 gift card to Starbucks just because I'm a card holder.  So for only $5 plus a few cents postage, I feel appreciated and I have a story to tell my family and friends.

A company called Austin Beerworks has a lot of people talking this week too.  They did so by doing something a little outrageous that no brewer has ever done and started selling a 99-pack of beer.  They call this beer Peacemaker Anytime Ale and the package is over 7 feet long, weighs over 82 pounds and retails for a (relatively) reasonable $99.  Simply by doing something a out of the norm, making a really really big case of beer, Austin Beerworks earned a ton of publicity and now people everywhere are learning about them.

As always, I'd love to hear your thoughts on this topic and any other interesting marketing-related musings.

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