You never want bad marketing to ruin a good product.
The American Auto Club (or AAA) has a pretty solid reputation. After all, they lend a hand to motorists who find themselves needing one; goodwill is built right into their business.
But I wonder if their marketing isn't tarnishing the goodwill earned along highway. I received the direct mail piece in the photo a few days ago and it's deceptive tactics looks like the handiwork of a sleezy used car salesmen.
AAA is obviously trying to hide what the recipient is actually signing up for if they return the postcard by making it appear to be a no lose proposition. Naturally, deceiving customers this isn't good practice for any business; however, I find it remarkable that a client-based organization would use sleeze-ball marketing practices.
As always, I'd love to hear your thoughts on this topic and any other interesting marketing-related musings.