Saturday, August 9, 2014

Bellroy Is A Brand To Watch

I think owning a Bellroy wallet is in my future. 

I recently stumbled across a fantastic internet banner ad (yes, that type of banner ad) for a slimmer-type of wallet.  The was striking because of its the effective visual used to convey their brand purpose and point of differentiation - to slim your wallet.

When I went their webpage, I discovered that they maintain this great use of using visuals (in both pictures and videos) to sell the product throughout the site.  

Solving a problem is fundamental for any strong brand.  Bellroy wallets solve the problem of a cumbersome wallet without sacrificing its contents.  Their great use of visuals demonstrate in their ads just how Bellroy is solving this problem.  Bellroy has the strategy and tactic all wrapped up.

As always, I'd love to hear your thoughts on this topic and any other interesting marketing-related musings.
 

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