Sunday, July 13, 2014

Happy Branding From Happy Belly

I stumbled across this photo while facestalking a new cafe that's opening up near the office building I work in.  The name of the cafe is Happy Belly on Vine, which is a fitting name because it's positioning itself as a healthy food cafe.

The sign in the photo is notable because of how it supports Happy Belly's marketing position.  They just posted a list all the ingredients in their kitchen; a remarkably simple, low-cost maneuver that will be very effective in positioning "healthy" in the customer's mind.

Of course, it sure helps that consumers can pronounce everything on the list.

As always, thank you for reading and sharing.

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