Thursday, July 24, 2014

Follow Up: "First Kiss" Video Gets Undressed

It's interesting that "Undress Me," which is the follow up video to the YouTube sensation, First Kiss,  is promoting a different product.  Whereas "First Kiss" was produced for Wren, a women's clothing brand, "Undress Me" is promoting Showtime series, Masters of Sex.

After "First Kiss" went viral, I debated the value of a barely-commercialized commercial even though it was watched over 80 million times and counting.  However, "Undress Me" puts this debate to rest.  The fact that the content is an extension of (or perhaps completely mimics) the original yet the producing brand is an interchangeable part is hard evidence that the talent of the filmmaker is what's actually on sale.

As always, thank you for reading and for sharing.   

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