I recently had the unfortunate experience of being in a car accident. Thankfully, the collision was minor and neither party suffered any injuries. Regardless, even a minor accident results in extra hassles and headaches.
In my case, one of those headaches was choosing a repair shop. It was the first time I've needed one since moving to Cincinnati. Ultimately, I settled on Center City Collision, even though my insurance company recommended other area shops.
I major reason why I chose the Center City was the long list of positive feedback on Yelp. I learned why when I went for my estimate. They were friendly and personable and the experience felt similar to the shop I used back home because, I dealt directly with the owner.
However, the real magic happened when I picked up my car. Not only did my car look great, but I noticed that Center City reprogrammed my radio station presets. I was astounded at their recognition of such a subtle detail that tells a much grander story about their business; they truly truly care.
If you want to recognized for something, you cannot be average. The exception to the norm gets noticed, remembered and talked about later.