Saturday, April 5, 2014

Do Something to Show You Care

I recently had the unfortunate experience of being in a car accident.  Thankfully, the collision was minor and neither party suffered any injuries.  Regardless, even a minor accident results in extra hassles and headaches.

In my case, one of those headaches was choosing a repair shop.   It was the first time I've needed one since moving to Cincinnati.  Ultimately, I settled on Center City Collision, even though my insurance company recommended other area shops.

I major reason why I chose the Center City was the long list of positive feedback on Yelp.  I learned why when I went for my estimate.  They were friendly and personable and the experience felt similar to the shop I used back home because, I dealt directly with the owner.

However, the real magic happened when I picked up my car.  Not only did my car look great, but I noticed that Center City reprogrammed my radio station presets.  I was astounded at their recognition of such a subtle detail that tells a much grander story about their business; they truly truly care.   

If you want to recognized for something, you cannot be average.  The exception to the norm gets noticed, remembered and talked about later.

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