The Black Keys are a band from Akron, Ohio. Last year, they received a lot of well-deserved publicity for a their team sponsorship of the West Akron Little League's Orioles. They grew up playing Little League baseball in Akron and saw it as a great way to get kids "having fun outside." A $300 donation to ignited a great national news story.
This season the band has enlisted the help of their fans - they're selling t-shirts and hoodies through their website and giving all of the profit to the West Akron Little League to help them pay for uniforms, equipment, repair the backstops and benches as well as offset participation fees for the kids.
And judging by the number of "out of stocks" on their website, I think it's safe to say their effort is well received by the public.
The Black Keys are a great example a big name brand doing a very human thing - supporting their hometown and a cause that they care about. Further, they are a great example of what can happen when a big brand demonstrates they care about the community just as much as the local hardware store does; the surprisingly human behavior is so captivating that people cannot help but talk about it.
As always, thank you for reading and for sharing.