Thursday, December 26, 2013

The Dirty Details

Last night, as I was driving along Interstate 90 on my way back to Cincinnati, I stopped at a Love's travel stop near the Ohio-Pennsylvania boarder.

At Love's, I noticed some great marketing in an unlikely place - a urinal.  At Love's, employees write the date directly on the urinal cake before they change them (similar to the one below). This serves as a great advertisement to its customers that their restrooms are clean and a point of pride for the brand.  It's dirty detail is a great example of Love's executing its brand strategy of "Clean Places, Friendly Faces."

As Love's proves, the dirty details provide some of the best opportunities for marketers to differentiate themselves. 

What other examples have you come across of a brand that's executing it's strategy in the most unlikely of places?  As always, thank you for reading and for sharing.  

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