Sunday, December 15, 2013

Cheap Clicks

Adweek recently posted their top 10 advertisements of 2013.

End-of-year lists and countdowns really equate to nothing more than cheap clicks for the publisher, it's interesting to see how the advertising industry celebrates itself.  The ads are judged more as one-minute movies than marketing campaigns - creativity and entertainment are paramount while commercial and branding success is an added bonus.

Perhaps this misguided mindset contributes to the often short high-life of a chief marketing officer, the tumultuous client-agency relationship and the overall disdain consumers have for advertising.

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