Friday, November 8, 2013

Magnificently Mundane

Car dealerships aren't typically known for their marketing genius; however, the Kings Toyota dealership added a really nice touch to their website.

Their address and phone numbers are right in the banner of their website.  It's a mundane detail that definitely won't win any design awards, but now their customers don't need to click around or dig for the information.  They've made it easy to access this information.

Don't bury the information that customers will need most - instead, plaster it everywhere.

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