Dodge Durango ad campaign featuring Will Farrell in his beloved Ron Burgundy character as "hilariously stupid." Then they said it was "destined for greatness."
I have no doubt that the Dodge ads will be a viral hit. It will be seen by tens of millions of people over the next few weeks and our favorite degenerate anchorman will incite lots of laughs.
It's a really great advertisement...if you're selling tickets to an Anchorman sequel. But if you're Dodge, it's a different story. Nothing about a car resonates from the message specifically designed to sell them; rather, it's the antics of the anchorman that steal the show.
And that's a "hilariously stupid" way to advertise your brand.
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