Monday, September 2, 2013
A Strong Brand Cannot Be Both
However, last week, ESPN, who is also partners with NFL, abruptly ended partnership and asked to remove all ESPN logos and production credits from the project. It's widely reported the National Football League pressured ESPN to back off the project; however, the network is claiming that misunderstandings over editorial control was the real cause of the break up.
The problem stems from duel directive at ESPN. The network mission to deliver sports as entertainment and also to broadcast news about it creates these damaging conflicts of interest. ESPN simply cannot promote the product of its broadcasting partner in good faith and simultaneously expect to be one hundred percent credible in its reporting of this partner.
Occasionally it might work out. But when the stars don't align, it leads to compromises that jeopardize shipping the very best work possible.