The first three are well-established car companies with household names. But Tesla is brand new. They don't have the big factories or networks of dealerships already in place. So it would be natural to assume that Chevy, Nissan and BMW would have a big advantage in the race for leadership of the electric car category.
But branding is an extremely powerful element of business. In any new category like electric cars, companies with "experience" are at a disadvantage because they've already branded themselves as something else.
Tesla has not. They only make electric cars; that's the only thing a "Tesla" can be. But a Chevrolet, a Nissan and a BMW can be a lot of things. They could be big cars, small cars, expensive cars, cheap cars, gas-powered cars or electric cars. Their brand names are much more undefined.
Of course, this doesn't mean that Chevy, Nissan and BMW cannot build an electric car. It just means it's a lot harder for these brands to sell them.
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