Thursday, August 22, 2013

Please Do Not Disturb

On Tuesday evening, Serve-Pro was hired by one of my neighbors to do some clean up work in a neighboring medical building. 

Unbeknownst to all of us in the neighborhood, our evening would be interrupted for two straight hours by a loud, overwhelming buzz that emanated from their truck.

Serve-Pro, while it fulfilled its promise to the customer to clean their building, did nothing to mitigate the collateral damage it would leave behind.  Perhaps they don't have to; but it's difficult to argue against the marketing possibilities of demonstrating a little extra consideration to non-customers. 

This extra step at the job site could become the best advertising for the brand precisely because they do it even when they don't have to.

As always, thank you for reading and sharing.  

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