Saturday, August 31, 2013

Meet Me In The Cookie Dough Room

Ben & Jerry's could just give their meeting rooms typical names like "4B" or "6 West." But that wouldn't be that interesting or reflect who they are as a company. 

This is the sort of thing you see from companies that are truly passionate about their work.  It shines through everywhere, right down to even the most mundane stuff like the name of a meeting room. 

And it's exactly how great brands get built.

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