However, a major drawback to this is that when an online shopper does require help, eCommerce sites cannot react.
The best ecommerce sites are built to anticipate these customer service pitfalls. Thetiebar.com does this really well. At the Tie Bar, rather than just a picture of the tie or a model wearing it, they've added settings to help customers match the item with their clothes.
|Match to Shirts and Suits|
|Blue Shirt and Navy Suit|
Australian clothing designer BlackMilk, known for its wild prints, expands on this customer-friendly eCommerce concept by allowing customers to upload photos of themselves wearing their purchase an and adding the photos to the product page.