I recently agreed to "rent" a parking space in downtown Cincinnati. Compared to other surrounding lots and garages, the price was great - only $45 per month in addition to the slight inconvenience of walking an extra city block twice a day.
However, my excitement about this deal was quickly dampened when I learned about the $15 activation fee after signing up and filling out all the forms. Sure, a single fee of $15 is not going to be a deal breaker for most people; but every customer hates discovering fees when they're halfway to the finish line. Worse yet, the element of surprise only helps customers remember the wrong thing about their experience.
As always, thank you for reading and sharing your thoughts.