Thursday, July 4, 2013
Swimming With Sharks
The screenshot above is the homepage of the Democrat and Chronicle, a Gannett owned newspaper in Rochester, New York. At that moment, the site was running two rather distasteful, fear-mongering advertisements, that read "5 Signs You'll Get Cancer" and "5 Things That Start Cancer in Your Body." The ads were obviously paid for by some anonymous scam artist with whom the newspaper never dealt with directly.
However, it's not enough for the newspaper to claim that these ads are farmed out and that they're not involved.
If crap like this appears on your webpage, then it will ultimately reflect upon your organization. Easy money is easy for a reason. Hopefully your real estate and your reputation is too valuable for it.