It's never good publicity for a company when a high profile employee (and football players definitely qualify as high profile) is charged with murder. But that's the crisis that the New England Patriots and the National Football League currently find themselves fighting.
The Patriots deservedly earned some praise for announcing that this weekend, July 6-7, they will accept all no. 81 Aaron Hernandez jerseys in exchange for a new jersey of a different Patriots player.
This is a great first step toward repairing the damage done. But I wonder if a two day exchange period is long enough. A longer exchange window will do two things; it will lengthen the period of goodwill and it will get more negative advertising off the streets. In the long run, it will be less expensive and will also make for a less taxing weekend.