In the hyper-connected world in which we live, it's almost scary how fast information can spread. Of course, when timing is everything to your business, this change makes a huge difference. If you're a business like CNN, an airline or perhaps one with a public relations crisis, then the instantaneous nature of social media is of obvious importance to you.
But for many more businesses, it's far less important than it's treated. They're social media plan doesn't need to be limited by things like deadlines, word counts or if their 30 seconds is almost up. These businesses can take their time and get it right. It's tough to build equity 140 characters at a time unless there is some urgency behind the message.
The rest can should focus on the important; and build their social media presence brick-by-brick.
As always, thank you for reading.