Sunday, March 24, 2013

Sponsorship Overload

During the NCAA Tournament, an announcer curiously introduces the halftime show by saying, "AT&T at the half is presented by AT&T."

I heard this and wondered began to wonder if AT&T is playing the wrong game.  Is this slight bizarre sentence a cue that the marketers are more concerned about the number of impressions they can cram into a program versus how to create the best possible impressions?

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