Tuesday, December 25, 2012

Soft Ads

Earlier this month, I shared an Ad Age column that questioned the usage of marketers selling emotion though in their advertising.  I think this is a good rule of thumb for brands.  

A brand's advertising should sell the facts.  They should explicitly say why your brand is better.  It's during the buying and using of a product or service that brands can implicitly connect with customers.  That's the time to sell the intangibles your brand can deliver. 

Thank you for reading and I wish everyone a wonderful holiday.

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