I just want to share a couple loyalty marketing tactics that I've run into this week. The first one is from the beloved Cincinnati staple food, Skyline Chili. Upon purchasing a gift card for a someone, a friend of mine told me that the restaurant gifted him with certificates for two free chili 3-ways. What better way to get that customer back into the store or help them give an even better gift.
The second is at my local Kroger deli. Even though I always order the same exact turkey, in the same exact amount and cut exactly the same way, they still offer me a free sample every time. That free sample is just one of those little things that doesn't go unnoticed by its customers.
Little gestures like these matter a lot to a brand that's also selling something intangible.