Tuesday, November 13, 2012

Fat Blocking Soda

As the soda category erodes, Coke and Pepsi are willing try anything to change people's prevailing perception have that soda is unhealthy.  In Japan, Pepsi is pouring out all the stops and introducing "fat blocking" soda.

Obviously far fetched, soda marketers should probably stick to sweet, fun and delicious as brand sticking points.

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