Tuesday, October 9, 2012

Pizza Hut Cooks Up Poor Tasting Publicity Stunt

Today's AdAge "Creativity Pick of the Day" is a dumb marketing stunt cooked up by Pizza Hut.  Pizza Hut is asking an attendee at the next Presidential debate to ask one of the candidates a nationally irrelevant question about their choice pizza toppings.  The loser willing to oblige Pizza Hut in interrupting a serious debate and abuse their attention being paid to it will win a lifetime supply of pizza.

Although publicity stunts are nothing new, this low level philosophy toward marketing seems to be growing, feed by social media and a desire to go viral.  The industry should be condemning this type of work; not rewarding it with it's "Creativity Pick of the Day."

Perhaps this type of stuff is why the marketing profession is held in such low regard.

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