Sunday, September 30, 2012
Thank You Cards
Thank you cards are a great but much under-utilized marketing tool. They're a sincere way for marketers to follow up after a sale - a very critical point in the transaction. Additionally, thank you cards are so under utilized that the marketers who do employ this tactic, are remembered well.
However, the card I received from the optometrist didn't take full advantage of the tactic. The card was handwritten - a great touch - but the squiggle-mark signature makes it impossible to decipher who sent the card. Also, the card doesn't take to opportunity ask about the product I purchased or what I thought of the service but simply says "thank you for choosing Wing." I was immediately struck by how little is written on the card that I got the impression that it was rushed.
Marketers - or anyone for that matter - cannot haphazardly go the extra mile. The impression you're hoping for won't be the one leave.