Wednesday, September 26, 2012

Suspicious Slogan at Starbucks

Awhile ago, I said on this blog that Starbucks has been losing focus on their brand - again.  This week, I heard an advertisement for Starbucks Refreshers with the tagline "it tastes nothing like coffee."

That slogan is a real head-scratcher for coffee brand. It's also further evidence that Starbucks is taking another step away from the beverage the brand is famous for.

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