Wednesday, August 1, 2012

Hitch A Ride

A lot of brands, both big and small, dedicate a lot of resources to trying to go viral.  But are these resources being put to good use? 

The concept of going viral is like trying to hitch a ride to a shooting star; there both unpredictable and short-lived.  And short-lived is typically followed by soon forgotten. 

Rather than working speculating about going viral, a better marketing strategy is to consistently deliver on your promises.  

Frequency adds up; and it's far more effective than a one-time reach.  

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