A great quote from the book Change or Die.
"Why do people persist in their self-destructive behavior, ignoring the
blatant fact that what they've been doing for many years hasn't solved
their problems? They think that they need to do it even more fervently
or frequently, as if they were doing the right thing but simply had to
try even harder."
If you want your career or business or relationship to change, then you will have to as well.