I've spent a lot of time discussing Taco Bell on this blog and frankly, I don't really want to spend much more. However, I want to juxtapose two news items coming from Taco Bell this week.
The first is that their Doritos Locos Tacos have been extremely successful to this point. The second is that Taco Bell is rolling out upscale menu items like the burrito bowls found at Chipotle. The two strategies are obviously at odds. One is classic Taco Bell. The other is not.
It's a easy to see which one to choose. The problem for Taco Bell and a lot of brands is that it takes a disciplined brand to avoid choosing both.