Wednesday, June 20, 2012

Brand Brief

Stuff I read that just had to be re-said. 

Interesting battle between Sodastream and Coca-Cola currently going on via Forbes.  Raises questions about what marketers can do with garbage of competition. 

I agree with the analysis by Simon Dumenco of AdAge that Facebook could find trouble catching on with advertisers.  There are limits to people's attention.  Also, it's earning it is probably a better strategy than trying to buy it.

Twitter logo redesign is said to symbolize "freedom, hope and limitless possibility."  I find it crazy that someone could say this with a straight face and not be fired.

Finally, I have more thoughts about this article from David Teicher of AdAge about P&G and Wal-Mart partnering to sell laundry detergent to the people of New York City coming soon.

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