Thursday, May 31, 2012

JC Penney Follow Up

Not too long (11 days) after I wondered if JC Penney's would have the patience to stick with their promotion-free pricing strategy, it's being reported that they will be adding more "best price" sale days.  Adding five sale days may not seem like much, however, JC Penney is a little more than 90 days out and is already wavering from its plan.  That's not a good sign.

If JC Penney was going to make changes to it, and I believe they needed to, they need to work in the opposite direction.  I'm confused just reading about the three-tier pricing strategy.  They need to clear up that confusion, not with more sale days, but with a one-tier always low price.

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