In January 2012, Walgreen's opened debuted a massive flagship store in Chicago, with everything from sushi bar, spa and expanded wine selection that includes $2,000 bottles of Remy Martin Louis XIII cognac in Baccarat crystal. According to company executive Joe Magnacca, Walgreen's is attempting to "transform itself from a traditional drugstore to a retail health and daily living destination." Wow, what a quote.
But really, Walgreen's a "destination?" I always thought of drugstores as the opposite of destinations. They were a place on the way - somewhere between point A and point B that was convenient to stop for a couple of items and be on their way quickly. Isn't that why they're on nearly every street corner?
Walgreen's over-the-top Chicago flagship location couldn't possibly scale nation-wide and I even have trouble envisioning one for every major city. I would caution against the pharmacy superstore concept because they become far less convenient for customers, which is a major brand pillar of Walgreen's.
If Walgreen's wants to be a destination spot, make it a destination for the sick. Focus on the pharmacy and medical stuff and ignore the ancillary stuff.