Monday, April 9, 2012
This weekend I drove by a building I have never seen before and was welcomed with an over-sized sign hanging from it that read "Under New Management."
Although it may be well-intentioned, hanging a sign like this in front of your business is really a cry for help.
I think it would be better to just say, we know we screwed up before, so please give us another shot. The reason is a "new management sign" sends an unintended message as well. It says "We have new managers who think like the old ones."
How so? If a "new management sign" is the only recognizable difference to the business for a customer, which is often the case, then it's obvious they're not doing enough to differentiate themselves from the old ones.