The Wall Street Journal published an interesting article about Facebook's struggles to reel in big brands for advertising.
The Ford Motor Company's experience with Facebook was used as an example of how with a small amount spent, brands are getting big bang for their buck on Facebook. Or so they think anyway.
The old adage you get what you pay for comes to mind. For little cost, Ford was able to generate lots of "likes" and garner plenty of "awareness."
However, like the marketers who swear by this stuff, the article made no mention of the sales Ford's campaign generated.