Thursday, January 19, 2012

The Next Big Thing In Laundry?

If the "high-concentrated" laundry pods are the next big thing to hit the laundry room, then how come none of the brands decided to create a new brand for this subcategory?

"Tide Pods"
"all Mighty Pacs"
"Purex UltraPacks"
"Arm and Hammer Toss 'n Done"

All are extensions of the liquid detergent. If this subcategory was truly the next big thing, a new brand should be created.

Just a thought. There is something about pouring an amount of detergent into a cup that seems like it will be a tough habit to break. If you're only washing a smaller load, then why do you need an entire pod. Feels like there is a disconnect with this product.

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