Saturday, January 21, 2012

A Brand Can Only Go So Far

Kodak, which is a brand synonymous with film, has been criticized for not moving to digital. However, they were digital. It's just that they name, was still synonymous with film.

In fact, no matter what non-film product they tried to hang the Kodak name on, it was a bust.

Kodak plain-paper copiers (1975).
Kodak instant cameras (1976).
Kodak videocassette recorder and cameras (1984).
Kodak floppy disks (1985).
Kodak batteries (1986).
Kodakgallery.com (2005).
Kodak ink-jet printers (2007).

So it should be no surprise that the Kodak name didn't capture the digital market.

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