Friday, January 6, 2012

Brand Briefing

A recap of the most interesting and insightful things I've read this week.

Supermarket chain Wegman's flip-flops about their spokesperson Alec Baldwin in the wake of his airplane tirade. Says a lot about the real value and connection a paid celebrity spokesperson has to a brand if they can be hired and fired so easily.

Jonathan Salem Baskin explores how Kodak's problem communicating, not innovating, is what sunk the iconic photography brand. Also, he demonstrates that advertising's big night, the Super Bowl, is really a humiliating one for the profession.

Tom Fishburne finishes it off with a great cartoon how the often-used product proliferation strategy is a self-defeating one.

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