I was surfing the web yesterday and I happen to notice a Barack Obama campaign banner ad. It stood out to be because it's a great ad that perfectly demonstrates the power of utilizing a strong visual. The heart of this Presidential race will be no different than the last one- it's the economy.
In advertising, you can tirelessly preach your position and never effectively communicate it. But when you show it with a strong visual, as Obama's campaign has done, it becomes far more convincing and believable - regardless of what your selling.