Sunday, December 4, 2011

Follow Up: Coke Sheds The Red

After a short run, Coca-Cola has decided to cease using the white can. The cans were originally slated to be on shelves until February; however, complaints over customer confusion has prompted Coke to preempt the original promotion schedule.

As suspected, a changing such an iconic and critical symbol of the brand was not shrewd choice. For more, check out Mike Esterl's story in the Wall Street Journal.

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