Thursday, December 8, 2011

Alex's Weekly Brand Briefing

Here's what I was looking at this week.

Not just $3.99 rugs. Don't like the talk I'm hearing from Ikea about "changing perceptions."

Arnold Palmer is looking to position his brand for the long term. Take the drink. Leave everything else. He owns the word for a lemonade-iced tea drink mixture and nothing else.

Al Ries shares with brands on how to position a brand at the top and bottom of the market. Sounds like Ikea could use his advice.

Tom Fishburne shows what PowerPoint presentations are really doing to an audience.

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